This is why in Santa Rita Estates we seek to foster a culture of innovation, incorporating it transversally in the different areas of the company, bearing in mind that evolution with innovation will allow us to successfully achieve our goals. We aim to develop new products and services that have unique and differentiating attributes in order to support our brands’ values, redefining us and remaining competitive in the industry.

We are convinced that innovation has to be an integral part of the company’s organizational structure, not only in the great projects, but also in the little ideas that are a contribution to productivity. Understanding the relevance of integrating innovative processes gives us the opportunity to continuously improve what we do and position Santa Rita as a relevant Company, a referent in wines both locally and globally.

In order to incorporate innovation throughout the Company, Santa Rita begun the process of installing innovative capabilities, training collaborators of different areas in the search and definition of the industry’s new challenges, through participative and multidisciplinary processes.

Innovation has enabled Santa Rita to grow sustainably, were a perceptive spirit to the changing needs of the industry and our clients predominates. This is now a hallmark of our Company; the number of innovation initiatives has grown considerably, from 20 in 2013 to 134 in 2017, this is a 14.5% increase. These results motivate us to continue working with the same enthusiasm, energy and trust that characterizes this company.