120 Hours with Arsenal FC18 de April de 2019
Santa Rita invited clients and consumers from all over the world to the fifth version of 120 Hours with Arsenal FC in London during April.
April, 2019.- The successful sponsorship agreement between Santa Rita’s 120 and the Premier League team Arsenal FC, celebrated a new edition of its programme “120 Hours with Arsenal FC”. A group of 35 people, consisting on clients and consumers from countries as United States, Paraguay, Chile, South Korea and Japan, experienced five unforgettable days in the English capital.
The programme, conducted five times over the three-year sponsorship, begun with a welcome dinner, with the participation of Arsenal Legends Ray Parlour and Lee Dixon. The next day included a private tour to the Emirates Stadium, where participants visited the Club’s facilities and even engaged in a football match. This was followed by an exclusive tasting of Santa Rita wines and a dinner at the Diamond Club.
The activities continued with a tour of London’s main attractions, such as the London Eye, parks and castles of the monarchy and ended with a Living La Vida 120 dinner. The official programme concluded with all participants attending a Gunner’s game versus Newcastle United at the Emirates Stadium, with Arsenal FC celebrating a 2-0 victory with goals of Aaron Ramsey and Alexandre Lacazette.
The sponsorship of 120 with Arsenal FC, started in June 2016, has allowed Santa Rita to reach a global audience, highlighting the shared values of both institutions.