Cheers to our Heroes by Santa Rita and Lidl5 de October de 2020
South American producer Santa Rita teamed up with leading retailer Lidl to launch the exclusive wine “Heroes”, together with an initiative to celebrate everyday heroes.
Germany, August 2020.– Santa Rita, the leading Chilean winery is releasing in the German market its newest wine: Heroes Gran Reserva Cabernet Sauvignon, sourced from renowned Maipo Valley. The wine, which will be available exclusively in Lidl stores across the country, is a 100% Cabernet Sauvignon of an expressive ruby red colour. Its aromas recall ripe, black fruit gracefully combined with vanilla, tobacco and cloves. The result is a medium-bodied wine, balanced and pleasant persistent wine. The name Heroes comes from the brave soldiers that were sheltered in the Santa Rita estate after a battle during Chile’s Independence.
To support this launch, the companies have teamed up for a one-of-a-kind initiative: a contest that aims to highlight those individuals who, as those soldiers, are heroes in their own right, helping improve their local communities one day at a time!
How will this work? From September onwards, anyone can nominate a hero, by entering www.cheerstoourheroes.com, sharing who you consider a hero and why. Until November, people can vote for their favourite hero, directly in the contest website. The top five most voted nominees will undergo a panel of judges who will deliver the winner. The prize is a memorable 3-day Santa Rita experience in Chile for two, including lodging at the boutique Hotel Casa Real with its 40-hectare park, guided tours of the oldest historical cellars in the country still in use and tasting of Santa Rita’s top wines. In addition, the person who nominated the winner will receive a special Santa Rita wines prize.
We invite you to toast for your personal heroes and nominate the person that deserves to be called a Hero!
For full terms and conditions of the Cheers to our Heroes contest, please visit www.cheerstoourheroes.com.
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