Santa Rita 120 and Arsenal nominated for the ESA Awards 202126 de December de 2020
London, December 2020.- The European Sponsorship Association recently revealed their shortlist for the 2021 Awards, recognizing industry excellence across Europe for campaigns on various industries, over 21 different categories.
And, precisely in the ‘Best Use of Branded Content’ category, Santa Rita 120 and Arsenal FC partnership made the nominees list for this year, for the delivery of the programme of branded content focused on how sharing brings people together –no matter what adversity we have to face! As 2020 brought a challenging scenario for the sponsorship, Santa Rita had to find new ways to celebrate and connect with its fans worldwide; engaging through social media channels to continue with its promise.
Activities such as virtual 120 wines live tastings through Instagram in various countries, entertainment content to connect with Arsenal fans, and celebrating winning the FA Cup through a special 120 message by Manager Mikel Arteta, were some of the activities carried out during the year.
The ESA Awards 2021 ceremony that will announce the winners is yet to confirm its date. While there are many awards focused on the disciplines of sports marketing and sponsorship in specific countries, the ESA Awards has the broadest geographical scope and the widest focus across all parts of the European sponsorship space, from arts and culture to sports and everything in between.
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