Santa Rita is recognised as one of the World’s Most Admired Wine Brands3 de April de 2020
This year, the ranking considered the Maipo-based winery as one of the six Chilean wineries that made the list.
London, UK. Santa Rita has been recognised as one of the World’s Most Admired Wine Brands, consistently positioning itself among the top 50 for the last eight years. The 2020 edition, which is published by Drinks International magazine, saw only six Chilean wineries being considered, with Santa Rita achieving the 35th position in the global ranking.
The report highlights that Santa Rita is “the market leader in Chile”, with “Brazil, Ireland, the US and China among other major export markets”. It also comments on the winery’s partnerships, such as “the sponsorship of Arsenal FC. Santa Rita also has a partnership with The National Gallery in London to make exclusive co-branded wines with labels featuring some of the museum’s most famous works”.
This annual survey is conducted in association with market research specialists Wine Intelligence. Drinks International polled a number of industry professionals from their global academy of drinks buyers and wine specialists including experts from 48 different countries asking them which global brands they admired most. Voters could choose any wine brand, or use the list compiled as an aide-mémoire. The final list was then whittled down to a top 50 to determine the final rankings.
Santa Rita first entered the ranking in 2012 and has remained within the top 50 every year since. This year, Catena Zapata from Argentina took the top slot with Penfolds from Australia in second place. Other brands within this list include the world renowned Antinori, Sassicaia, Ridge, Henschke, Chateau d’Yquem and Chateau Petrus ranking Santa Rita amongst the top wines in the world.
Drinks International editor Martin Green said: “The Most Admired Wine Brands 2020 shines a light on the most iconic, exciting and innovative producers on every continent. There are thousands of wineries vying for attention on a global basis, but just 50 elite brands have made the cut. To win a place on this prestigious list is a tremendous achievement, as there are a number of fantastic producers that missed out. Congratulations to all of the brands featured this year. They have earned the respect of hundreds of wine professionals and experts spread across the globe, and they have now gained the ultimate stamp of quality.”
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20 Jun, 2020