A new proposal responding to the growing demand for easy-to-drink beverages with lower alcohol content, a fresh character and a lighter profile.

120, from Viña Santa Rita, introduces 120 Spritz, its first sparkling ready-to-drink cocktail. This innovative launch comes in a 1.5-liter format, ideal for sharing and enjoying during the warmest months of the year.

Designed for those seeking refreshing, summer-inspired flavors, 120 Spritz is available in three varieties inspired by some of the most popular cocktails on the market:

· Tinto de Verano: the classic favorite, now more sparkling and easier to enjoy. To add your own twist, simply serve with plenty of ice and a slice of lemon.
· Blanco Tropical: combines white wine with mango, passion fruit and bubbles. Best enjoyed over ice, it is perfect for an afternoon with friends.
· Aperitivo Rosato: a wine-based drink with hibiscus flavor, featuring a lightly sweet and sparkling profile. For an extra refreshing touch, serve with ice and berries.

This launch reflects a clear market trend: younger generations are increasingly choosing cocktails that are lighter, fresher, more practical and lower in alcohol, driving strong growth in this segment. According to the Nielsen Retail Index, in 2024 the wine-based “cocktails” subsegment reached 10.5 million liters, representing 26.2% growth in volume compared to 2023.

In line with these changes in consumption, 120 has been expanding its portfolio with fresh and lighter alternatives. Earlier this year, the brand introduced 120 Sabores, a range of fruit-based cocktails in family-size formats. Now, continuing its search for more modern and lighter options, 120 Spritz joins the portfolio.

“This launch allows us to connect with a generation that is looking for products that are easy to enjoy, refreshing and full of flavor, with no complications. 120 Spritz is the natural evolution of a market that is modernizing,” says Gonzalo de Tezanos Pinto, Brand Owner of 120.

With its shareable format and fruity character, 120 Spritz is ideal for gatherings, picnics, terrace afternoons and any summer occasion. All varieties are best enjoyed well chilled, between 8°C and 10°C, to highlight their freshness and flavor.

Available exclusively in Chile.