This recognition highlights the implementation of sustainable practices, along with a commitment to environmental conservation and local development, reaffirming the winery’s commitment to promoting responsible wine tourism.

The Global Wine Tourism Organization (GWTO) recognized Viña Santa Rita as the “Best Responsible Wine Tourism Experience” in the world, acknowledging its outstanding implementation of best practices in coopetition (competing through collaboration), ethics, accessibility, and health prevention.

This prestigious award was bestowed during the 1st Global Summit of Responsible Wine Tourism held in Uruguay, with the participation of representatives from 14 countries and over 300 experts in the field. During this event, success stories were shared, encompassing experiences from academia, business, and government, with the aim of recognizing and promoting responsible practices that contribute to environmental conservation, preservation of natural and cultural heritage, and support for local communities.

In addition to recognizing Viña Santa Rita, the Intendencia of Montevideo was distinguished as a National Destination, and Mendoza (Argentina) as an International Destination.

GWTO President, José Antonio Vidal, emphasized the importance of responsible wine tourism as a key factor in generating a positive impact on visited destinations, thus ensuring their enjoyment and benefit for future generations. He added that responsible wine tourism involves making conscious decisions before, during, and after the trip, requiring a collective effort from travelers, local communities, governments, and the tourism industry, supporting responsible wineries and tour operators.

Elena Carretero, Corporate Affairs, Sustainability, and Tourism Director at Viña Santa Rita, underscored the importance of responsible wine tourism as a driving force to promote heritage preservation, encourage community participation, educate and raise awareness, as well as to stimulate local development and territorial valorization. “With all these elements, we will contribute to a more balanced and sustainable development of wine regions,” she said.

This recognition adds to other previous achievements of Viña Santa Rita, such as the one received last year from the distinguished British wine-focused publication, The Drinks Business, which honored it as the “Best Contribution to Wine Tourism.” Likewise, in 2022, it was awarded as the “Best Wine Tourism Experience in Chile” at the Chile Wine Tourism Awards 2022, highlighting its exceptional positive impact in the territories where it operates.