With the goal of continuing to consolidate its brands and strengthen its presence both in Chile and internationally, Santa Rita Estates has appointed Carla Errázuriz Böhmer as its new Corporate Marketing Director, who brings with her an outstanding track record in the managing and developing premium brands.

Carla Errázuriz studied Business and is an expert in luxury brand creation and strategy, with 20 years of experience in the wine industry. Her career highlights include roles as Marketing Director of the Luxury Brand Division at Viña Concha y Toro and Marketing Director at Viña Don Melchor. Previously, she was Global Brand Manager for Casillero del Diablo for five years, with major responsibilities both nationally and internationally. We are confident that her extensive experience and deep knowledge of the industry will be key to driving the growth and success of our winery.

The departure of Francisca Muñiz, who leaves the company to take on new challenges, marks the end of an important era in the development of brands at Santa Rita Estates, and previously in her role as Tourism Manager in the consolidation of the enotourism offering. The company thanks her for her dedication and wishes her success in her future endeavors.