The executive will assume his new role starting August 1, replacing Andrés Lavados.

Through an essential fact sent to the Financial Market Commission, Baltazar Sánchez, chairman of the board of Viña Santa Rita, announced the decision to appoint Javier Bitar Hirmas as the new CEO of the company.

The executive is a Mathematical Civil Engineer from the University of Chile and has extensive experience as a general manager and company director in various sectors. His vast experience and knowledge in the sector will be crucial for continuing to drive the growth and success of this company with over 140 years of history.

Bitar will take on his position and responsibilities starting August 1, replacing Andrés Lavados Germain, to whom the company once again expressed gratitude for his dedication and valuable contributions during his tenure.